Tag Archives: Zynga

The Candy Trademark Saga

By this point, nearly everyone has an opinion on whether or not King should be able to register a trademark for dictionary terms like “candy” and “saga.” This is, in part, because both words have long histories in the video … Continue reading

Free to Play: It’s Addictive. Should We Regulate It?

As the Zynga empire has shown, free-to-play online games have become an incredibly lucrative part of the industry. Free-to-play allows anyone to take part without paying a dime, but the games become profitable by inserting advertising and by offering features … Continue reading

Zynga vs Everybody: The Battle Over Online Game Intellectual Property

As we have pointed out before, it is always useful to examine any game industry lawsuits by considering what they say about the business of buying and selling games. The longer you have been playing, the more you know how … Continue reading